Starting a flower business course

Service Description

This course is designed for anyone who dreams of working with flowers and wants to turn that passion into a small business from home. Over four weeks, you'll learn essential floristry techniques and practical business knowledge. Each session combines business learning with lots of hands-on floristry, ensuring you gain useful knowledge, new skills, and beautiful work to take home. Week 1 Welcome, Getting Started and Working with Flowers From the very first class, you will get hands on with flowers and create a simple floral design to take home, such as a small posy and a buttonhole. In our first session, we will begin by looking at what it really means to start a flower business from home. We will discuss the practicalities of setting up a workspace, the basic tools and equipment you may need. You will be introduced to the importance of conditioning flowers properly so they look their best and last as long as possible. small posy or buttonhole. Week 2 – Hand-Tied Bouquets including costings. In the practical part of the session, you will learn how to create a spiral hand-tied bouquet. This is one of the most important floristry techniques and a key skill for anyone wanting to work professionally with flowers. This week also focuses on the importance of pricing your work properly. We will look at the basics of costing, buying flowers and sundries, and understanding how to make sure your work is both beautiful and profitable. Week 3 – Vase Arrangements and Marketing The practical session will focus on vase arrangements and floral styling. You will learn how to create a design that is suitable for gifts, home interiors or sale, while developing your understanding of balance, shape and presentation. In week three, we turn our attention to how you present yourself and your work to potential customers. We will explore the basics of branding, marketing and social media, helping you start to think about your own style. Week 4 – Basic Bridal Floristry and Next Steps Our final week brings everything together with a more creative practical session and a chance to think about your next steps. You will create an item such as a floral crown, bridesmaid flowers or another wearable or occasion design. We will also use this final session to answer questions, reflect on what you have learned.